19.08.2024
FERRAGOSTO at ADLER
A review of 2024’s summer festivity
If you are travelling to Italy around mid-August, you’re bound to hear it: Buon Ferragosto! But what’s the occasion all about, exactly?
Ferragosto is an Italian public holiday celebrated on 15th August. As the main summer festivity, its importance is comparable to that of Christmas and Easter. Just like the other two festivities, it has religious significance, but its origins are much more ancient than Christianity. Ferragosto was introduced in Roman times by Emperor Augustus, hence the original name: Feriae Augusti. It was a period of rest designed to grant the population some respite between the long weeks of hard agricultural work of early summer and the harvesting season. Back then, the celebrations went on for days, and included parades, feasts and horse races. As Christianity took hold, Ferragosto was assimilated and moved to 15th August to make it coincide with the Assumption of Mary.
Nowadays, the Ferragosto holidays provide Italians with the perfect occasion to escape both the daily grind and the summer heat, retreating to the seaside, the mountains or the countryside for a relaxing break with their family or friends.
Ferragosto is one of the main highlights on the calendar at ADLER Spa Resorts & Lodges, too. In keeping with our tradition, this year we celebrated it in style with our guests at all our establishments – with festive menus, specially designed buffets, music and entertainment.
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