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Happy Birthday, ADLER Friends Club!

10 years of ADLER rewards

This year, ADLER Friends Club will be 10 years old. We will be celebrating the anniversary and also making some small changes going forward.
"Every guest is welcomed as a friend" – this is the impression reported by many of you when you leave us. Naturally, this has made us very proud and eager to give back some of the happiness you have brought us. That’s how we came up with the ADLER Friends Club and Card: it’s our way to thank our loyal guests by rewarding them with exclusive benefits and special offers.

ADLER Friends Card – 10 years of success

The first ADLER Friends Card was issued in 2010. Fast forward one year, and there were already more than 5,000 Friends. Currently, the ADLER Friends Club has about 27,600 members from 72 different countries, and 1,282 of these are Gold Members. One of our earliest Friends has managed to collect 28,692 fidelity points over the past 10 years!
So, we can raise our glasses to a rip-roaring success! But to what do we owe it? What makes our fidelity programme so attractive might be the fact that points are generously awarded, easy to collect and redeem, and can be turned into a vast choice of benefits. Every wellness treatment or other extra service enjoyed during your stay earns you precious ADLER Friends points, which you can redeem on your next holiday for stays, bar and restaurant orders, spa and AdlerMed treatments and even to purchase gift vouchers and the exclusive ADLER products. Points can be collected and redeemed at any time and at any ADLER resort: in the Dolomites, in Tuscany and on the Renon plateau, as well. Speaking of which, the ADLER Spa Resorts and Lodges family is continuously expanding. With more destinations to choose from, you can turn your fidelity points into an even wider choice of experiences and unique places.

What’s new

In 10 long years, the ADLER Friends Card has done its magic, turning thousands of fidelity points into pure well-being. Now, however, we feel it’s time for us to take our efforts for the protection of the environment a step further by reducing plastic packaging and waste across our resorts. So, we will no longer issue our card in physical form. From now on, ADLER Friends can log in online and see all their information at a glance. The advantages of this digital evolution? A slimmer wallet, easier management and immediate accessibility, thanks to mobile devices. To celebrate this small step towards a greener world, we have given the ADLER Friends website a makeover: – the new version is now more user-friendly to help you to navigate more easily the vast sea of ADLER benefits.

Not an ADLER Friend yet?

As a welcome gift, new members of the ADLER Friends Club will be awarded 150 points, which they can use on their next stay. Subscribe on and start collecting points straight away!

10th anniversary benefits for ADLER Friends
On the occasion of our 10th anniversary, we are offering our members new fidelity benefits to mark this important milestone. Look forward to a welcome gift on arrival and special offers tailored to your needs – for ADLER Friends only! To view your points balance and an overview of our best offers, log in with your current password on

Celebrate with us and enjoy an unforgettable experience in the ADLER Spa Resorts and Lodges!